by Dan Ariely

Predictably Irrational

Predictably Irrational in 3 ideas you’ll actually remember.

Dan Ariely’s experiments show our irrationality isn’t random noise — it’s systematic and repeatable. We’re swayed by ‘free’, by the first number we hear, by what we already own. The ideas below are the reliable ways our judgment bends. Once you can name them, you can design around them instead of falling for them every time.

The 3 key ideas from Predictably Irrational

We’re irrational — but in predictable waysPredictably irrational→ The IKEA effect: we overvalue what we build ourselvesThe IKEA effect→ Hyperbolic discounting: why the present always winsHyperbolic discounting→

Don’t just read it — remember it.

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