Both let presentation steer your judgment, but anchoring works through a number you saw first, while framing works through how the same fact is worded.
| The anchoring effect | The framing effect | |
|---|---|---|
| The lever | A first number you cling to | Gain-vs-loss wording of the same fact |
| Example | 'Was $200, now $120' | '90% fat-free' vs '10% fat' |
| What changed | Your reference point | Your feeling, not the facts |
If a number you saw first is dragging your estimate, that's anchoring. If the same fact feels different depending on how it's phrased, that's framing. Anchoring moves your benchmark; framing moves your feeling.
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