The mere-exposure effect is how we come to prefer things simply because we've encountered them before — familiarity alone increases liking. Examples:
What is the mere exposure effect? Read the full idea →A track you disliked becomes a favourite after a few more plays.
Brands run the same ad over and over because seeing it breeds liking and trust.
Someone you first found odd becomes likeable just from seeing them daily.
You prefer the mirror-version of your face you see most; friends prefer the photo they see most.
On the shelf, the brand you've seen before feels safer than an unknown one.
That's just how memory works. Lock the mere exposure effect in with a 5-minute active-recall session — spaced repetition, no signup.
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