Less but better examples
Do fewer things, but do them excellently. Subtracting the trivial many to focus on the vital few beats spreading yourself across everything.
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5 examples of less but better
Dieter Rams' design
Strip a product to its essence and what remains works better than a feature-stuffed rival.
The focused menu
A restaurant that cooks ten dishes perfectly beats one juggling a hundred mediocre ones.
The packed calendar
Saying no to most meetings lets the few that matter actually get your full attention.
The capsule wardrobe
Fewer, better clothes that all go together beats a closet full of barely-worn impulse buys.
The product roadmap
Shipping one feature that's loved beats five that are tolerated.
How to spot it in yourself
- For any project, ask "what's the one thing that, done well, makes the rest easier or unnecessary?" and do that first.
- Regularly cut: delete features, commitments, and possessions that aren't clearly earning their place.
- Resist adding; default to the smallest set of elements that fully does the job.
You'll forget most of this by next week.
That's just how memory works. Lock less but better in with a 5-minute active-recall session — spaced repetition, no signup.
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