Essentialism · Greg McKeown

Less but better examples

Curated by · reviewed 2026-05-30

Do fewer things, but do them excellently. Subtracting the trivial many to focus on the vital few beats spreading yourself across everything.

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5 examples of less but better

  1. Dieter Rams' design

    Strip a product to its essence and what remains works better than a feature-stuffed rival.

  2. The focused menu

    A restaurant that cooks ten dishes perfectly beats one juggling a hundred mediocre ones.

  3. The packed calendar

    Saying no to most meetings lets the few that matter actually get your full attention.

  4. The capsule wardrobe

    Fewer, better clothes that all go together beats a closet full of barely-worn impulse buys.

  5. The product roadmap

    Shipping one feature that's loved beats five that are tolerated.

How to spot it in yourself

You'll forget most of this by next week.

That's just how memory works. Lock less but better in with a 5-minute active-recall session — spaced repetition, no signup.

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